Posted: April 10th, 2009 | Author: | Filed under: PGA | Tags: , , , | Comments Off on PGA – HARVESTING A GREEN CHANNEL IN THE MULTI-PLATFORM AGE

Producers Guild of America New Media Council East

Presents the 2008-2009 Panel and Salon Series

Wednesday, April 22, 2009 – 7:00-9:00 pm


A Conversation With Laura Michalchysyn, President and General Manager, Discovery Communication’s Planet Green

The urgencies represented by rapid climate change have created a veritable flood of media addressing solutions to the problems wrought by greenhouse-gas emissions. However, to date, only one major cable television network represents the growing eco-lifestyle community. Launched in June, 2008, Discovery Communication’s Planet Green delivers multi-platform content – ranging from expert tips on how to go green and online forums – from a 24-hour cable channel with more than 250 hours of original green lifestyle programming and the web sites and

Laura Michalchyshyn, who formerly led the growth of the Sundance Channel into an online powerhouse and a producer of original content, recently assumed the helm of Planet Green, the first and only channel dedicated to helping make our lives a little (or a lot) greener.

Laura Michalchyshyn, President and General Manager, Discovery Communications’ Planet Green

Laura Michalchyshyn is responsible for all aspects of the creative and business strategy for Planet Green, Discovery Communications’ multi-platform businesses including the 24-hour television network. As chief editorial executive, she manages the overall direction of the network, including programming, operations and content development, as well as interfacing with ad sales and affiliate sales to further develop the brand and its appeal to advertisers, operators and viewers.

Prior to Discovery, Michalchyshyn served as executive vice president and general manager of Sundance Channel where she was responsible for day-to-day operations, including program development, creative strategy scheduling and marketing both on- and off-channel.

Moderator: Kendall Allen, PGA NMC East Executive Committee Member; Founder, Influence Collective, LLC

A leading digital media and marketing executive, and a member of the PGA NMC East’s executive committee, Kendall has led online content development and campaigns since the web’s inception. She helped found Thrive, an AOL/Time Inc. joint online venture in the mid-‘90s, and held top positions at USWeb/CKS and EuroRSCG Circle, while based in San Francisco. Kendall was a founder of Fathom Online and a director at iCrossing. She recently built out the agency and creative studio at Incognito Digital and has gone on to establish her own business advising publishers and agencies in digital channel development – Influence Collective, LLC. Her career roster of clients includes Ask Jeeves, Chandon, Intel, Intuit, VOOM, American Express, Fairmont, Colgate-Palmolive, Bloomberg, Haier America, OKI, Fox, FX, Carolyn & Co. Media and ‘mktg.’

Wine and light refreshments will be served during a networking mixer prior to the programming.

The Core Club

66 E. 55th Street

Between Madison and Park Aves.

New York City

Space is limited so a confirmed RSVP for this event is required.   Please email: rsvp@pga-ny.orgto RSVP. PGA members are encouraged to bring a qualified potential member as their guest.

Previous events from our 2005-2008 event series can be accessed in both webcast and podcast format at:

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