THE POWER OF ONLINE STORYTELLING

Posted: January 28th, 2009 | Author: | Filed under: PGA | Tags: , , , , | Comments Off on THE POWER OF ONLINE STORYTELLING

Producers Guild of America New Media Council East

in association with

Harmony Institute

Eugene Lang College,

The New School for Liberal Arts

Thursday, February 5, 2009 6:30-8:30 pm

THE POWER OF ONLINE STORYTELLING:

A Conversation Among Innovative Writers and Industry

Professionals Working Today on the Web

The web today is more than a repository for old t.v. shows, films, and user-generated content. Today’s new media professionals are developing original properties that are part of a new narrative structure for viewers: whether through transmedia storytelling – across multiple platforms – or through online “serials” that hone a dedicated web audience.

However, the story is integrated with the medium, the online storytelling trend is being shaped by a wide range of players, and many of the industry’s leading practitioners call New York City home. This panel, presented with the Screenwriters Colony and The New School, will look at where the original web creation and distribution market is headed.

Mary Feuer, writer ‘LonelyGirl15,’ ‘With the Angels’

Jeff Gomez, Starlight Runner, James Cameron’s ‘Avatar,’ Microsoft’s ‘Halo’

Kathleen Grace & Thom Woodley, writers, ‘The Burg,’ ‘The All-For-Nots’

Amy B. Harris, writer/producer, ‘Sex and the City,’ ‘Puppy Love’

Dina Kaplan, co-founder, blip.tv

Moderator: Virginia Heffernan, columnist (‘The Medium’), The New York Times

Wine and light refreshments will be served during a networking mixer after the programming.

Wollman Hall

The New School

65 W. 11th Street, 5th Floor

(enter at 66 W. 12th Street)

Space is limited so a confirmed RSVP for this event is required.   Please email: rsvp@thepacificfoundation.org to request a seat. All RSVPs are for one person only. All RSVPs must be re-confirmed to be considered valid.

Event co-hosted by The Producers Guild of America, New Media Council, New York Chapter.

The Producers Guild of America (PGA) is the premier industry association for entertainment producing professionals.

For more up-to-date information on the PGA New Media Council East, visit the blog at http://pganmc.blogspot.com

For more information about the PGA New Media Council and to access a membership application, please visit:http://www.pganewmedia.org

For more information about the PGA and to access a membership application, please visit:http://www.producersguild.org

Previous events from our 2005-2008 event series can be accessed in both webcast and podcast format at:http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://www.scribestudio.com.


FAIR USE and LEGAL POLICY of Copyright Material

Posted: December 3rd, 2008 | Author: | Filed under: PGA | Tags: , , , | Comments Off on FAIR USE and LEGAL POLICY of Copyright Material

Producers Guild of America

“FAIR USE vs. FARE USE”

The Boundaries of Legitimacy or Theft

in Using Other Artist’s Work

a special joint Workshop from

PGA East Documentary and Non-Fiction Committee

and

New Media Council East

  

Monday, December 15, 2008

7pm – 9pm

Whether you are doing a documentary film, non-fiction television, or a social network viral video or webisode, if you are using other people’s copyrighted materials, this workshop is for you!

FAIR USE and LEGAL POLICY of Copyright Material:

A workshop panel for PGA members *ONLY*

on its use in Film, Television and New Media

from one of the foremost experts in the field, DR. PETER JASZI

CASE STUDIES, and current application in recent Film, TV and On-line Video:

The ability to easily create and share online video presents unprecedented opportunities for self-expression, but has at the same time generated significant confusion about what is permissable versus impermissable copying. How does one balance the rights of copyright holders and the rights of those who use content for new, valuable and expressive purposes.

And the convergence of media and technology in the 21st century has led to such an accelerated pace of change in the behaviors of consumers that both content producers and distributors have had to adapt quickly to what is considered ownership of copyrighted material. There have been some recent challenges to accepted copyright law and the interpretation of it in the courts.

As we look to the future of the Internet and Net neutrality to open source development and content syndication and the battle over digital copyright, the environment in which content producers find themselves today is more weighted with intellectual property questions and policy issues than ever before. If a property is cleared for distribution how does this effect rights clearances for the mass distribution of content whether on social networks, or viral video sites. Are end users ever liable, if they do a mash-up? All of this and more will be discussed.

Dr. Peter Jaszi having spent many years educating and speaking on “Fair Use” policies for Film and Television, has now turned his attention to Online video, as well.

The Producers Guild of America New Media Council East and the PGA East Documentary and Non-Fiction Committee presents a workshop on the future of media policy, and the current changes in Copyright Law that effect the use of video, music and material choices all producers need and have wanted to choose to get their stories across, but have been held back because of the costs of clearances and the hesitancy of what is Fair Use and what is not. The advances in new technology also have created different ways material is used and these areas will be examined as well as the traditional role this material is used in Film and Television. Case studies will be discussed and members may bring up specific ways they are using copyrighted material and the accepted rights and clearances necessary, or NOT necessary, regarding E&O insurance, rights clearances costs, lengths of material accepted for use, and the interpretation of the law accepted in today’s world, of the term “Fair Use”.

Dr. Peter Jaszi, Professor of Law and Director of Intellectual Property Law Clinic at American University

Professor of Law, and Director of Intellectual Property Law Clinic at American University, Peter Jaszi has literally written the book on copyright and Fair Use.

www.centerforsocialmedia.org

Moderators:

Mark Marabella, President, MARABELLA PRODUCTIONS, Co-Chair of the Documentary and Non-Fiction Committee

Mark is an Emmy® nominated executive producer and founder of Marabella Productions. He has more than 15 years experience developing, writing, producing, and directing documentaries and television series. The company has produced more than 20 hours of primetime factual programming for the Discovery Channel, The History Channel, The Science Channel, and The National Geographic Channel.

Mark is the PGA East Co-Chair of the Documentary Committee.

www.marabellaproductions.com

Paul Waterman, President, COSMIC SCREEN, LLC; board delegate, PGA New Media Council

Paul Waterman is the founder and chief executive officer of Cosmic Screen, LLC, a global production company that specializes in original entertainment programming for digital media platforms. The company’s initial production, ‘7 Sins,’ is the first original HD web production made for the syndication market.   Paul has produced a large body of live and studio music productions, ranging from his work with NBC’s ‘Saturday Night Live’ and ‘Late Night with David Letterman’ to productions with Showtime and pay-per-view events with the Rolling Stones. He is regarded as one of the industry’s premier performance rights negotiators, and has expanded this expertise into new media production rights management.

www.cosmicscreen.com

REFRESHMENTS WILL BE PROVIDED.

LOCATION:

HBO – Conference Room

1100 Avenue of the Americas

(Between 42nd and 43rd)

New York City

Space is limited to 35 participants so a confirmed RSVP for this event is required.   Please email: rsvp@pga-ny.org to request a seat. All RSVPs are for one person only. All RSVPs must be re-confirmed to be considered valid.

Event produced by the The Producers Guild of America, New Media Council East and PGA East Documentary and Non-Fiction Committee

The Producers Guild of America (PGA) is the premier industry association for entertainment producing professionals.

For more up-to-date information on the PGA New Media Council East, visit the blog at http://pganmc.blogspot.com

For more information about the PGA New Media Council and to access a membership application, please visit: http://www.pganewmedia.org

For more information about the PGA and to access a membership application, please visit: http://www.producersguild.org

Previous events from our 2005-2008 event series can be accessed in both webcast and podcast format at: http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: www.scribemedia.org/about.


Writers Strike Effect on TV Network Revenue

Posted: April 1st, 2008 | Author: | Filed under: Entertainment, NATAS, Television, WGA | Tags: , , , | 3 Comments »

Over on Silicon Alley Insider, they have broken down the numbers and the effect of the WGA strike on the networks. This is based on data from TargetCast. Overall, the cost of a primetime spot was 12% less then a year ago. We already know that the broadcast business had a severe drop in viewership and ratings just sucked, with some fairly large drops, especially over at NBC.

Here is the breakdown of the first quarter of 2008 and the average cost of a 30 second primetime ad.

  • NBC (GE): $77,893, down 24.7%
  • CBS (CBS): $112,641, down 11.9%
  • ABC (DIS): $122,509, down 9.5%
  • Fox (NWS): $237,237, down 9.2%

Sir Arthur C. Clarke, RIP

Posted: March 19th, 2008 | Author: | Filed under: Entertainment, Films, Music, WGA | Tags: | Comments Off on Sir Arthur C. Clarke, RIP

The first film I remember seeing was 2001 – A Space Odyssey based on the story by Arthur C. Clarke and directed by Stanley Kubrick. My dad took me to see it in CinemaScope (sort of like IMAX today) and it had a profound effect on my young mind. To this day, my favorite film sequence is the Space Waltz docking of the Pan Am Clipper and the Torus Space Station beautifully set to Johann Strauss II, An der schönen blauen Donau.

Over the years I have read many of Sir Clarke’s books, stories and articles. It always impressed me how much of a visionary he was, and often how correct his stories and predictions were when that future he wrote about became part of our reality.


The Strike Is OVER!

Posted: February 13th, 2008 | Author: | Filed under: Entertainment, PGA, WGA | Tags: | Comments Off on The Strike Is OVER!

It’s official – the WGA strike is now over! Let’s get back to work. BTW, the SAG contracts are up for renewal in June.


The WGA Strike is almost OVER…

Posted: February 8th, 2008 | Author: | Filed under: Entertainment, NATAS, PGA | Tags: | Comments Off on The WGA Strike is almost OVER…

Reports are coming in that the WGA Strike is almost over. The terms have been reached and it goes out to vote by the WGA this Saturday, Feb 9. A nice new year’s present (Chinese New Year’s that is).

However, some writers may not get the same financial deals they had prior to the strike as the studios have had to cut back on projects and the terms for writers may have changed when they come back to work.

But at least it’s close to being a done deal, the Oscars will continue. But there won’t be Upfronts, a lot of shows that had gone beyond the “Treatment” stage will be in the trash can and the season is pretty much shot. Well, at least we can look forward to September.


WGA Writers Strike Almost Over!

Posted: February 4th, 2008 | Author: | Filed under: Entertainment, NATAS, PGA | Tags: | Comments Off on WGA Writers Strike Almost Over!

It would appear that the Writers Guild of America strike against the AMPTP is almost over. This weekend 4 local NYC Film companies have settled with the WGA. The terms are similar to those reached with 13 other film and TV productions companies.

While the local film companies are “indie” producers GreenStreet Films, Killer Films, Open City Films and This will allow them to resume normal production operations immediately.

WGA East president Micheal Winship was heavily involved in getting this resolution done.

This weekend also has LA based companies including Disney, Universal, Fox and Paramount among others inching ever so much closer to completing a agreement with the WGA. The talks have covered some of the most problematic issues including internet based delivery / distribution and some of the issues regarding residual payments as the industry moves to a fully digital future.

I suspect that there will be a resolution to the strike this coming week. I also don’t think that the Oscar’s will suffer the fate of the Golden Globes.

Personally, I can’t wait for this strike to end. It’s almost 4 months now and it has affected every aspect of our business. Too many people have been either out of work or on drastically reduced hours for too long.