Writers Strike Effect on TV Network Revenue

Posted: April 1st, 2008 | Author: | Filed under: Entertainment, NATAS, Television, WGA | Tags: , , , | 3 Comments »

Over on Silicon Alley Insider, they have broken down the numbers and the effect of the WGA strike on the networks. This is based on data from TargetCast. Overall, the cost of a primetime spot was 12% less then a year ago. We already know that the broadcast business had a severe drop in viewership and ratings just sucked, with some fairly large drops, especially over at NBC.

Here is the breakdown of the first quarter of 2008 and the average cost of a 30 second primetime ad.

  • NBC (GE): $77,893, down 24.7%
  • CBS (CBS): $112,641, down 11.9%
  • ABC (DIS): $122,509, down 9.5%
  • Fox (NWS): $237,237, down 9.2%

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